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Boubyan Bank Maintains Its Top Customer Service Position in Kuwait



Boubyan Bank Maintains Its Top Customer Service Position in Kuwait

Boubyan is the Best in Customer Service Atop All Kuwait Institutions and the Best Among Islamic Banks

Boubyan Bank continued being on top of the pyramid of customer service in Kuwait, supported by earning two awards from Service Hero, the international consumer-driven customer satisfaction index, namely, the First Place Award in Customer Service as a Country Winner, for the third time, in addition to being named the 2017 Best Islamic Bank in Customer Service for the eighth year in a row since 2010.

Mr. Abdulla Al-Tuwaijri, Deputy CEO, spoke after receiving the award in the special ceremony: “The confidence of our customers was well-placed, and this was fruitful as it contributed to earning these two special awards in Kuwait”. He further stressed that the bank would continue at that remarkable level of customer service.

“Boubyan is more than a bank, it is a life style. In other words, if you are a Boubyan customer, you can forget about your worries, because the nature of products and services offered by the bank, uniquely for the first time in Kuwait and the bank is still the sole provider thereof, gives the convenience that allows you to enjoy your life without worrying about your banking needs.”, Mr. Al-Tuwaijri stated.

He went on to add: “Upon reviewing our products and services, one can see that aside from contributing, logically, to our profitability, they – most importantly – constitute a part of our social responsibility. This is because we contribute to emphasize the concepts of innovation and creativity in the first place besides minimizing effort and time dedicated to obtaining the service or the product, thus, saving our customers the time which they may spend in something they love such as outings with their families or in taking care of their private businesses. By so doing, the banking service would be the least of their concerns.”.

Mr. Al-Tuwaijri stressed that he reiterated several times that banks almost provided similar services and products, however, the level of customer service would be the decisive factor. He further emphasized that the high competition in a limited market like the Kuwaiti market brought challenges for the bank to overcome by enhancing and improving its customer service levels.

Mr. Al-Tuwaijri added that one of the remarkable things about Service Hero’s awards was that they depended on impartial consumer surveys and measuring customer satisfaction in an accurate and scientific manner.

He elaborated: “Customer service necessitate that the bank staff continue providing the highest levels of service, while enhancing the same constantly in a manner that maintains the confidence of customers and gives them the edge compared with other financial institutions. Customer service challenges are increasing day-after-day, and this brings more responsibilities to the doors of various departments of the bank.”

“One of Boubyan Values which we seek to instill in our staff is (Customer Focus). Also, since 2010 (the launch of the new strategy) the bank focuses on customer service as the basis of success side by side with excellence of services, products as well as the banking and financing solutions offered by the bank in compliance with the principles of Islamic Sharia.”, Mr. Al-Tuwaijri  added.

Mr. Al-Tuwaijri concluded: “Perfection of work and service is the main pillar of customer service, especially when we observe the accomplishments of the bank over the past years which witnessed the increase of its market shares, coupled with the bank’s ambitions towards more achievements in the future. We stress that customers are among our priorities, so, we listen to them and conduct surveys to hear their voice; this is the most significant factor for our assessment since customers’ feedback is the main driver of any improvement sought by any organization.”

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